Founder & CEO of Lilian Cázares®, Lanza tu Música® and MeetMargo

Entrepreneur and educator specialised in music marketing, music tech, artistic/corporate branding, and strategic planning in the music industry.

With over a decade of experience in music marketing and digital strategy, I have dedicated my career to bridging the gap between the music industry, marketing, and technology for artistic development. As Founder & CEO of Lilian Cázares®, Lanza tu Música® and MeetMargo, I lead innovative solutions that enable artists, record labels, and music companies to grow sustainably and expand globally through data, technology, and digital transformation.

“Driving artistic growth with strategy, creativity, data, and innovation.”

Three passions have defined Lilian’s life: music, technology, and marketing. After an early career in advertising, in 2015 she formally brought these paths together with a clear mission: to empower musicians and creatives with knowledge and tools, so their music could reach wider audiences and become sustainable projects.

Since then, she has built a career of more than ten years in music marketing and digital strategy, working with emerging artists, record labels, and companies across the industry, including collaborations with Universal Music Mexico and HYBE Corp LatAm. Her expertise spans strategic planning, branding, creativity, project management, and the development of digital tools for music.

As Founder & CEO of Lilian Cázares®, Lanza tu Música® and MeetMargo, she has created an ecosystem of digital and educational products that blends strategy, data, and technological innovation. From workshops and bootcamps to AI-powered solutions, her goal is clear: to help artists and professionals grow authentically, connect with their fans, and build new sustainable income streams.

She has also shared her expertise at international conferences and universities such as G. Martell, Berklee College of Music, IMB School, TEC de Monterrey, Universidad Autónoma de Ciudad Juárez (UACJ), Instituto Mexicano de Ejecutivos de Finanzas (IMEF), MAP College of Music, Audio and Production, and the Colegio de Imagen Pública, as well as at industry events including Talent Land, Spotify EQUAL Day, Vive Latino (Aldea Digital), Festival Marvin, and FIM GDL.

Today, musicians and teams from more than 20 countries — spanning Latin America, Spain, and the United States, to Canada, Germany, the Netherlands, Hong Kong, and the United Kingdom — trust her vision and guidance. Her commitment remains unchanged: to ensure that music reaches the right ears and to help transform the industry into a more just, innovative, and human model.

Press, Interviews, Conferences & Events

One of Lilian Cázares’ main goals is to build support networks among music industry professionals. For this reason, she has taken part in various press features, interviews, conferences, and industry events with the purpose of educating, guiding, and fostering community with musicians, managers, producers, and other key players in the industry.